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When a ﬁre in May 2010 severely damaged a local historical landmark in St. Stephen, it also sparked old memories of the history of basketball in the community. St. Stephen is a basketball town and, over the years, pride in local coaches, players, and teams has become a part of the fabric of the community. Realizing what could be lost forever, concerned citizens rallied together to raise over 1 million dollars to purchase the building which houses the court. Now, with the building secured, the community is setting out to create a destination attraction for basketball fans and other tourists alike.

Planned Experience Features

The Canada First Basketball Experience Centre will offer hall-of-fame-quality information and physical engagement to generate repeat visitation to generate excitement, interaction and participation with fans of all ages.

Visiting exhibits from other institutions.
Physical activity/edutainment.
Compelling web presence and full use of social media.
Showcasing the Canadian history of the sport – Using digital technology and interactive hands-on basketball-themed activities, visitors will “experience” the history of the game of basketball and what it offers.
It will be an innovative, immersive, differentiated product; a unique, one-of-a-kind experience that will create intense interest, and ultimately visitation and spending in New Brunswick.

Interactive information exhibits.
Memorabilia & artifacts.
The thrills, excitement, beauty, wonder, and awe of game play will all be conveyed through interactive multimedia displays and hands-on activities.
Digital technology will allow the same materials to be consistently displayed between the nodes of the Canadian Basketball Hall of Fame.
The project will enable partnerships within the sports industry as well as with the Basketball Hall of Fame and the Naismith Memorial Basketball Hall of Fame in Springﬁeld Massachusetts, further expanding our reach into a target NE USA market.

Supporting
events

Annual Marquee Game in St. Stephen (NBA pre-season, NBA minor league teams, Canadian/US college games, Globe Trotters, celebrity games, National Basketball League of Canada).
3 on 3 tournament.
Basketball camps and tournaments.
Cross-border tournament or challenge.